But, mobile and web-based tactics including click-to-call and SMS are more popular with the much-coveted younger demographic. Kaleidoscope can have a vanity phone number and a robust IVR on the Twilio platform handle those callers. For example, viewers of a given channel may typically skew older, so campaigns for that channel drive more direct phone dialers.
Now, Kaleidoscope can run campaigns offering multiple communication options to reach across different demographic groups.
It literally takes two seconds to switch out files in programming, and only three or four days to create a whole system.” We can set up custom connect-outs or terminating behaviors, send callers to voicemail, easily implement different call-handling rules based on time of day, or whatever the business case calls for. “Twilio lets us do anything our imagination wants, faster and easier, and significantly cheaper. “It takes less than 24 hours to get an entirely new campaign up and running with Twilio, whereas it took our old provider 48+ hours just to upload content.”īeaty agreed. “With Twilio, we’re so much more nimble and flexible,” said Stephanie Mullin, director of operations. With Twilio, Kaleidoscope can now execute complex multi-channel campaigns in two weeks or less and make same-day campaign changes on the fly. “Building with Twilio was better than buying from our previous supplier as it allows us to be more responsive to our customers’ needs,” noted Beaty. So they ditched their old provider in search of a more flexible solution, which led them to Twilio. Plus, they needed a solution that allowed them the extra efficiency and accuracy of tapping directly into their own existing and extensive data infrastructure for real-time call handling and reporting purposes. What Kaleidoscope needed was a robust SMS, voice, and IVR survey platform capable of managing massive call volumes in a short period of time. So, we were working much harder than we needed to and ultimately paid more for the privilege,” said Rebecca Beaty, Kaleidoscope’s owner and president.Īll of this added up to prohibitive costs and major frustrations for the agency, as they worked against the grain to provide an excellent call experience for consumers and responsive reporting to their media network clients. Adding to that was the cost of our own duplicated effort to simply be able to work within their technical environment. “Our old provider charged us a premium for call activity as well as their value-added in facilitating that call. Even worse, the phone provider limited the channels Kaleidoscope could use to reach consumers to phone only. Instead, they spent time and energy getting their data to work behind the scenes in order to facilitate call handling, as well as getting consumer call data back into their own infrastructure.
It takes two kaleidoscope code#
Sluggish and using old IVR technology, the provider took weeks to build simple apps, and slapped on rush charges for any code changes requiring less than 48 hours’ notice.Īll data sets had to be placed within the phone provider’s environment, which meant that Kaleidoscope couldn’t use its own existing data infrastructure. Adaptability and responsiveness to fast-moving media negotiations is core to Kaleidoscope’s business, but their previous phone provider was not built to keep up.
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